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Channel: It's All In The Package » Fragrances
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Viktor & Rolf: Flowerbomb

It’s been awhile since posting here on the blog. Man, life sure does get in the way of things sometimes, doesn’t it? But we’re back and will do our best to update regularly. Fragrances (colognes &...

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Sexiest Fantasies: Body Spray

Now, Sexiest Fantasies isn’t a product I would normally be attracted to as a consumer, being a guy and all. But it did catch my attention when I was recently in the store. The dark bottle was a stark...

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Betsy Johnson: Too Too Fragrances

You gotta love Betsy Johnson. What?! You have absolutely no familiarity with who she is? I mean, I’m not an avid follower of the business she’s in but I definitely know her. Well, you can read more...

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Package Design and Its Role in Online Orders

While reading a blog post from a site I regularly enjoy, I stumbled across some interesting data surrounding the impact of packaging–specifically packaging of shipped items purchased online–and how...

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Design Influences Decision

“One of the key elements in packaging design is to recognize and incorporate specific design elements that will draw a consumer’s attention subconsciously prior to making a purchase decision.” (source:...

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Packaging Needs to Stand Out Among the Others

“Somebody goes to a store and there’s only, you know, three brands of hot dogs, they only have three choices to make. They go to a store and there’s 100 brands of hot dogs … now they start getting into...

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A Package Should Sing Its Brand’s Praises

“We have created our new packaging to make a stronger connection with our cherry flavor and to stake out our claim as the original cherry-flavored soda.” -Mark Ritchie, President of Carolina Beverage...

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Food Industry is Most Sensitive to Consumer Demand

“Perhaps more than any other, the food industry is very sensitive to consumer demand.” — Michael Pollan

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Focus On The Consumer

“When you focus on the consumer, the consumer responds.” — Alexander Wang

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